The right shape, from the shelf to your customer.

Begin with how the product is used

Describe the experience you want: a single serving, controlled pouring, storage after opening, or a standing shelf display. These answers are more useful than choosing a shape because it is fashionable.

• Contents: powder, granules, solids, liquids, or a combination.
• Target fill quantity and planned filling method.
• Retail shelves, online delivery, or both.

Recognise the physical differences

A stand-up pouch uses a bottom gusset to form its base. A flat-bottom pouch has a box-shaped floor and side panels. A sachet remains flat; a spout adds a neck and cap. Compare front and side catalogue views to recognise these differences.

Explore this concept: ePac · Stand-up pouch construction ↗

A category name is not a specification

Coffee, vacuum, and retort describe applications. High-barrier describes protection requirements; kraft/paper-look describes an appearance or material. These categories may share a similar body construction. The final choice brings the contents, process, and features together.

Bring two candidates, not one final guess

Shortlist two packaging types that fit your needs. Compare the design area, opening experience, shelf position, and filling requirements. Tell Savora why you chose them so the discussion stays focused on the product you want to sell.