Choose what deserves attention
Start with one visual goal: a stronger brand name, a clearer illustration, or an accent for a particular variant. Finishing decisions become more focused when you know which element should be seen first.
Separate the surface from the accent
Matte and gloss guide the surface character. Spot UV and foil can be discussed as selective accents. Soft-touch, embossing, and debossing each have construction and process considerations. Use the simulation to explore the visual direction, then discuss the real result using available references or samples.
Check the design at pack size
Check text hierarchy, spacing, contrast, and information placement close to the intended size. Details that look attractive on a large screen can become crowded on a small pack. An actual-size printout can make the design discussion clearer.
- The product name and variant are easy to distinguish.
- Accents support the main information.
- Folds, seals, and features are accounted for.
Bring references with clear notes
Instead of sending only a premium-looking pack, mark the details you like: its colour, logo position, matte area, or metallic accent. Add what you prefer to avoid. Focused references help Savora understand the brand character you want to build.